This is an Email From
A Union Buster on how to Defeat a union campaign.
______________________
5 Keys to Winning Your Union Election
In This Issue: Key 1 - 5 Captive Audience Meetings
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5 Keys to Winning Your Union Election
Key 1 - 5 Captive Audience Meetings
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This couldn't be more simple: if you hope to win
your NLRB election, you must conduct a minimum of
5 captive audience meetings.
Both union-sponsored research and our own vast
experience conclude conclusively that the odds of
a company victory increase with each captive
audience meeeting held. Up to 5 meetings the
effect of each meeting is dramatic. Even after the
5th meeting the chances of a company victory
continue to improve, but at a much slower pace.
The captive audience meeting is management's most important weapon
in a campaign.
It gives thecompany the opportunity to tell its story. The company gets a chance to counter any union propoganda. Finally, it helps to reinforce the company's leadership position and gives companies
leaders a chance to build trust and familiarity.
The challenge for most companies is what to say
during those 5 meetings (that is why our video
program is designed with 5 presenations) and how
to keep the attention of employees during that
period of time. As you plan your campaign calendar
make certain that you plan at least 5 meetings and
identify how you plan to keep employees engaged
during those 5 presentaions. It literally means
the difference between winning and losing a union
election.
Tomorrow's Tip: Action Planning: Research Your Opponent
Source Phillip Wilson - LRI Management Services
www.LRIMS.com 888-435-0002
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Today's Link
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I hate to admit this - believe me I do. But my
father wrote the best book ever written on how to
win a union election. It is called Total Victory.
You can order a copy here:
==================================================
Employee Relations Consulting Services
==================================================
Do you need help with your union campaign? I know
what you're dealing with. Having managed hundreds
of campaigns I know this is a gut-wrenching
experience both personally and professionally. I
can also tell you confidently that you'll make it
- especially if you use the tips you'll receive
over the next few days.
If you need anything, please don't hesitate to
call. You can reach me at 888-435-0002, ext. 202
at any time (messages left here ring my cell phone
and I normally return the call within the hour
unless I am with a client or delivering a training
session or speech).
LRI Management Services can help you win your NLRB
election and, more important, transform your
company into an employee relations leader. We
provide a number of services including: NLRB
Campaign Management, Persuader Consultants,
Employee Satisfaction Surveys, Employee Relations
Consulting, Supervisory Training and much more.
innovative employee relations services:
==================================================
About This Email
==================================================
© 2006 Phillip Wilson, All rights reserved. You
are free to use material from this newsletter in
whole or in part, as long as you include complete
attribution, including live web site link. Please
also notify me where the material will appear. The
attribution should read: 'By Phillip Wilson of LRI
Management Services. Please visit Phil's web site
at http://www.LRIMS.com for additional employee
relations resources.' (Make sure the link is live
if placed in an eZine or in a web site.)
PRIVACY and SPAM POLICY: I never rent, trade or
sell my email list to anyone for any reason
whatsoever. You'll never get an unsolicited email
from a stranger as a result of joining this list.
I hate spam, too.
You received this email because you signed up to
receive updates from LRIMS.com. Want to
unsubscribe? Simply click on the link at the
bottom of this email. Do not reply to this email
to unsubscribe. Thanks!
LRI Management Services - LRIMS.com - 888-435-0002
LRI Management Services, Inc.
7850 South Elm Place - Suite E
Broken Arrow, OK
74011
US
5 Keys to Winning Your Union Election
This is an Email From
A Union Buster on how to Defeat a union campaign.
In This Issue: Key 2 - Research Your Opponent
Comment on this newsletter on Phil Wilson's Blog.
I value your privacy and never share your personal
information (I hate spam, too). You received this
email because you opted into the LRIMS Updates
mailing list from LRI Management Services. To
leave the list or change email address, scroll to
the bottom.
==================================================
5 Keys to Winning Your Union Election Key 2 -
Research Your Opponent
==================================================
Once you have your 5 meetings set, your next goal
is to figure out what to say during those meetings. Here is where campaign research can really pay off.
There are 4 key pieces of information that I
believe make the biggest impact in the elections
I've run over the years:
1. LM-2 Forms - These are the union's financial
statements, and they are packed with useful
information to use in a campaign. In addition to
the total receipts and disbursements during the
year you can also find out how much officers and
employees of the union are paid. If you dig
carefully you are also likely to find some
questionable expenditures. I gave you the link to
the DOL website where you can download the LM-2
form in my eBook.
2. ULP Charges - ULP charges are the "smoking
guns" that can really hurt a union. These are
charges filed by union members against their union
for failure to represent. These charges are often
very harmful to the union because they illustrate
vividly that the promises of representation aren't
always delievered after the election.
3. Petition and Election Results information - You
can also learn the petition and election
informaiton about unions. This will tell you how
many elections they've won (or lost) and,
especially, whether they have been decertified (or
voted out) by members in the past. If so, this is
a powerful argument to use in the campaign -
sometimes you can even find employees of this
company who will assist in your election.
4. Labor contracts for this union - This can be a
double-edged sword since sometimes the contract
provides better conditions than employees
currently enjoy. Either way it is great
information to know because it gives you the
ability to counter anticipated union claims with
the facts. Where the current conditions are more
favorable than in the contract this provides more
great ammunition for the campaign. You can find
the names and phone numbers of people who are
represented by the union targeting you using our
databases.
If you take the time to collect these items at the
beginning of your election campaign you will be in
an excellent position to discredit union claims
and win your election.
Tomorrow's Key: How to Pick a Spokesperson
Phillip Wilson - LRI Management Services
www.LRIMS.com 888-435-0002
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Today's Link
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If you haven't checked it out already, be sure and
take a look at LRI Online, our database that
contains all the publicly available information on
unions dating back to 1991. It is simply the most
comprehensive database available for campaign
research. You can sign up today and get 3 free
searches (enough to do most of the campaign
research discussed in this email).
http://www.lrionline.com
==================================================
Employee Relations Consulting Services
==================================================
Do you need help with your union campaign? I know
what you're dealing with. Having managed hundreds
of campaigns I know this is a gut-wrenching
experience both personally and professionally. I
can also tell you confidently that you'll make it
- especially if you use the tips you'll receive
over the next few days.
If you need anything, please don't hesitate to
call. You can reach me at 888-435-0002, ext. 202
at any time (messages left here ring my cell phone
and I normally return the call within the hour
unless I am with a client or delivering a training
session or speech).
LRI Management Services can help you win your NLRB
election and, more important, transform your
company into an employee relations leader. We
provide a number of services including: NLRB
Campaign Management, Persuader Consultants,
Employee Satisfaction Surveys, Employee Relations
Consulting, Supervisory Training and much more.
Click here for more information about our
innovative employee relations services:
http://www.lrims.com/employee-relations-svcs.html
==================================================
About This Email
==================================================
© 2006 Phillip Wilson, All rights reserved. You
are free to use material from this newsletter in
whole or in part, as long as you include complete
attribution, including live web site link. Please
also notify me where the material will appear. The
attribution should read: 'By Phillip Wilson of LRI
Management Services. Please visit Phil's web site
at http://www.LRIMS.com for additional employee
relations resources.' (Make sure the link is live
if placed in an eZine or in a web site.)
PRIVACY and SPAM POLICY: I never rent, trade or
sell my email list to anyone for any reason
whatsoever. You'll never get an unsolicited email
from a stranger as a result of joining this list.
I hate spam, too.
You received this email because you signed up to
receive updates from LRIMS.com. Want to
unsubscribe? Simply click on the link at the
bottom of this email. Do not reply to this email
to unsubscribe. Thanks!
LRI Management Services - LRIMS.com - 888-435-0002
LRI Management Services, Inc.
7850 South Elm Place - Suite E
Broken Arrow, OK
74011
US
5 Keys to Winning Your Union Election
This is an Email From
A Union Buster on how to Defeat a union campaign
In This Issue: Key 3 - How to Pick a Spokesperson
Comment on this newsletter on Phil Wilson's Blog.
Go to http://laboringattheinstitute.blogspot.com/
I value your privacy and never share your personal
information (I hate spam, too). You received this
email because you opted into the LRIMS Updates
mailing list from LRI Management Services. To
leave the list or change email address, scroll to
the bottom.
==================================================
5 Keys to Winning Your Union Election
Key 3 - How to Pick a Spokesperson
==================================================
Two tactical decisions make the difference between
winning and losing almost every union election.
The first is the definition of your unit - this
determines who is eligible to vote in your
election and is primarily in control of the NLRB
(although your attorney or consultant can
definitely be a difference-maker here). The other
decision is totally in your control: identifying
your chief spokesperson.
Here are the 4 factors you should use in deciding
who should be your chief spokesperson:
1. Credibility. Your chief spokesperson must be
credible and trustworthy. Remember, the final
voting decision is not whether a union is a good
idea. It is who the employee most trusts with his
or her future. Sometimes the local management
can't pull this off - they may be blamed for a lot
of the issues that led to the campaign. If so, you
may need to bring in a spokesperson from the
corporate office or an outside consultant.
2. Time. Depending on the size of your voting
unit, your spokesperson is going to be conducting
captive audience meetings virtually full-time
during the course of your election campaign. While
tools like video can lighten this load a bit, you
still need to have someone there to answer
questions and connect with voters. This is often a
key stumbling point for larger companies.
3. Delivery. The spokesperson also needs to have a
comfort level with the information being
delivered. Stumbling around and looking dumb is
not a great way to inspire confidence and can even
lead to unfair labor practices. These days
language issues can also be a barrier. Again,
using video to deliver the technical stuff is a
good option here - this leaves the spokesperson
available to concentrate mainly on discussing the
advantages of a direct relationship. Delivery
challenges are also a primary motivation for
considering a "persuader" consultant.
4. Emotionally Stable. These meetings can get
heated. It is not uncommon fcor the union to
instruct supporters to "bait" the spokesperon into
losing his cool - which can then be turned into
another campaign issue. It is important that the
chief spokesperson be able to keep his or her
emotions in check and keep control of a meeting.
I always encourage clients to attempt to find
someone on-site who is able to play the role of
chief spokesperson. I think this gives the
campaign the most credibility and ensures that the
post-campaign transition will be smooth. However,
if the 4 factors listed above cannot be met with
an on-site spokesperson you should definitely
consider help from outside the location,
especially a campaign manager or "persuader"
consultant.
Tomorrow's Key: Don't Spend All Your Time In The Mud
Phillip Wilson - LRI Management Services
www.LRIMS.com 888-435-0002
==================================================
Today's Link
==================================================
Video is a great tool to use if you have
challenges with locating a good chief spokesperson
(heck, it's a great tool even if you have a superb
spokesperson). To learn more about video, how it
can be used during your union election and to look
at previews (be sure to pop some popcorn first),
check out the following link:
http://www.lrionline.com/Products/VideoSum.html
==================================================
Employee Relations Consulting Services
==================================================
Do you need help with your union campaign? I know
what you're dealing with. Having managed hundreds
of campaigns I know this is a gut-wrenching
experience both personally and professionally. I
can also tell you confidently that you'll make it
- especially if you use the tips you'll receive
over the next few days.
If you need anything, please don't hesitate to
call. You can reach me at 888-435-0002, ext. 202
at any time (messages left here ring my cell phone
and I normally return the call within the hour
unless I am with a client or delivering a training
session or speech).
LRI Management Services can help you win your NLRB
election and, more important, transform your
company into an employee relations leader. We
provide a number of services including: NLRB
Campaign Management, Persuader Consultants,
Employee Satisfaction Surveys, Employee Relations
Consulting, Supervisory Training and much more.
Click here for more information about our
innovative employee relations services:
http://www.lrims.com/employee-relations-svcs.html
==================================================
About This Email
==================================================
© 2006 Phillip Wilson, All rights reserved. You
are free to use material from this newsletter in
whole or in part, as long as you include complete
attribution, including live web site link. Please
also notify me where the material will appear. The
attribution should read: 'By Phillip Wilson of LRI
Management Services. Please visit Phil's web site
at http://www.LRIMS.com for additional employee
relations resources.' (Make sure the link is live
if placed in an eZine or in a web site.)
PAST ISSUES
http://laboringattheinstitute.blogspot.com/
PRIVACY and SPAM POLICY: I never rent, trade or
sell my email list to anyone for any reason
whatsoever. You'll never get an unsolicited email
from a stranger as a result of joining this list.
I hate spam, too.
You received this email because you signed up to
receive updates from LRIMS.com. Want to
unsubscribe? Simply click on the link at the
bottom of this email. Do not reply to this email
to unsubscribe. Thanks!
LRI Management Services - LRIMS.com - 888-435-0002
LRI Management Services, Inc.
7850 South Elm Place - Suite E
Broken Arrow, OK
74011
US
5 Keys to Winning Your Union Election
This is an Email From
A Union Buster on how to Defeat a union campaign
In This Issue: Key 4 - Don't Spend All Your Time in the Mud
Comment on this newsletter on Phil Wilson's Blog.
Go to http://laboringattheinstitute.blogspot.com/
I value your privacy and never share your personal
information (I hate spam, too). You received this
email because you opted into the LRIMS Updates
mailing list from LRI Management Services. To
leave the list or change email address, scroll to
the bottom.
==================================================
5 Keys to Winning Your Union Election
Key 4 - Don't Spend All Your Time in the Mud
==================================================
It is tempting. I know it is. But you must resist if you plan on winning your NLRB election. Your mission: to stay out of the mud.
NLRB elections can get nasty. It is not uncommon for supporters on both sides to let emotions take over and to say or do things they regret later. Often these emotional moments become campaign issues or - worse - unfair labor practice charges.
You will face many moments during the next month where you will be faced with a rumor or piece of literature that the union is distributing that is false or twisted. Your initial reaction will be to respond quickly and publicly to the lie and to set the facts straight. This is not always the wrong reaction - but most of the time it is.
Here is the way to think about these issues. First, if you start reacting to every negative or inaccurate comment made by union supporters during your election campaign you will never get a chance to tell your story. You will always be reacting to theirs.
Second, the counter-reaction is often worse than the initial affront. Managers tend to significantly over-estimate the impact of negative rumors or handouts on potential voters. Employees usually dismiss these sorts of communications from either side (they usually recognize "campaign spin" for what it is).
Sometimes the counter-reaction, thought up at a highly emotional time, even results in an unfair labor practice charge. This becomes costly and can even create a worse campaign issue.
Finally, it destroys your credibility and gets you "off message." Reacting to negative communications gets you down in the mud with the union. Instead of looking managerial and in control, you abdicate your leadership role for the street fight. Remember the ultimate goal: you need to convince employees that they can trust you more than the union. Slinging mud is not a great leadership trait.
This is not to say that you never say anything negative about unions - of course you do. However, it is best if you can keep your message mostly positive (this is why it is often a good idea to let videos or an outside consultant be the source of negative information about unions).
Focus on why you wish to continue working directly with your employees - talk about your future together. This allows you to take the high road, increase your credibility and gain trust. It will create a stark comparison with the union and make the choice on election day an easy one.
Tomorrow's Key: Win With Your Supervisors
Phillip Wilson - LRI Management Services
www.LRIMS.com 888-435-0002
==================================================
Today's Link
==================================================
One of the best ways to counter union promises and negative campaign tactics is to introduce voters to former union organizers. These individuals have instatnt credibility with voters have proven critical to winning many "unwinnable" elections. We have a number of former union organizers who tell their compelling story on video. These individuals are also available to do on-site "persuader" appearances. For more information click the link below:
http://lrionline.com/Products/InterviewOrg.html
==================================================
Employee Relations Consulting Services
==================================================
Do you need help with your union campaign? I know
what you're dealing with. Having managed hundreds
of campaigns I know this is a gut-wrenching
experience both personally and professionally. I
can also tell you confidently that you'll make it
- especially if you use the tips you'll receive
over the next few days.
If you need anything, please don't hesitate to
call. You can reach me at 888-435-0002, ext. 202
at any time (messages left here ring my cell phone
and I normally return the call within the hour
unless I am with a client or delivering a training
session or speech).
LRI Management Services can help you win your NLRB
election and, more important, transform your
company into an employee relations leader. We
provide a number of services including: NLRB
Campaign Management, Persuader Consultants,
Employee Satisfaction Surveys, Employee Relations
Consulting, Supervisory Training and much more.
Click here for more information about our
innovative employee relations services:
http://www.lrims.com/employee-relations-svcs.html
==================================================
About This Email
==================================================
© 2006 Phillip Wilson, All rights reserved. You
are free to use material from this newsletter in
whole or in part, as long as you include complete
attribution, including live web site link. Please
also notify me where the material will appear. The
attribution should read: 'By Phillip Wilson of LRI
Management Services. Please visit Phil's web site
at http://www.LRIMS.com for additional employee
relations resources.' (Make sure the link is live
if placed in an eZine or in a web site.)
PAST ISSUES
http://laboringattheinstitute.blogspot.com/
PRIVACY and SPAM POLICY: I never rent, trade or
sell my email list to anyone for any reason
whatsoever. You'll never get an unsolicited email
from a stranger as a result of joining this list.
I hate spam, too.
You received this email because you signed up to
receive updates from LRIMS.com. Want to
unsubscribe? Simply click on the link at the
bottom of this email. Do not reply to this email
to unsubscribe. Thanks!
LRI Management Services - LRIMS.com - 888-435-0002
LRI Management Services, Inc.
7850 South Elm Place - Suite E
Broken Arrow, OK
74011
US
5 Keys to Winning Your Union Election
This is an Email From
A Union Buster on how to Defeat a union campaign
In This Issue: Key 5 - Win With Your Supervisors
Comment on this newsletter on Phil Wilson's Blog.
Go to http://laboringattheinstitute.blogspot.com/
I value your privacy and never share your personal
information (I hate spam, too). You received this
email because you opted into the LRIMS Updates
mailing list from LRI Management Services. To
leave the list or change email address, scroll to
the bottom.
==================================================
5 Keys to Winning Your Union Election
Key 5 - Win With Your Supervisors
==================================================
Can you remember the first key in my eBook on the
keys to winning your union election? It is that
winning your election is not your key concern -
fixing your organization is.
Obviously you must win the election. There are
several approaches to doing that. But if you look
at the election as a symptom of an organization
that is suffering, you already know your best hope
for success: your front-line supervisors.
The truth is that all the videos or consulting
advice in the world only gets you so far. These
are excellent vehicles for delivering the facts
about unions to voters. This will get you well on
your way to an election victory. This information
will create mistrust of the union. However, it
will not create trust in management.
The trust issue is a tricky one. Employees know
that when the dust settles and the election is
over, it will just be them and their supervisors
once again. So it is vitally important that
supervisors be given a critical role in the
campaign.
Supervisors should not only be armed with flyers
and negative information about unions. They must
communicate strongly management's position on
unions. More important, they must communicate
clearly and effectively why they personally prefer
working directly with employees - and why they
hope to continue to do that in the future.
You should look at your union election as an
opportunity to improve the skills and abilities of
your supervisors. They will have more
opportunities to communicate with employees during
the course of this election campaign than any
other time in their career. It is a great proving
ground for supervisors, and a great way to develop
skills that can be used later to manage all sorts
of tough issues.
If you look at the campaign as a development
opportunity for your leadership group you will not
only significantly improve your chances of winning
your election campaign, but also dramatically
improe your supervisor group after the election.